The idea of outsourcing in itself isn’t a new concept. It has been in use for quite some time, but nowadays companies are becoming more cautious when it comes to passing on their core business functions to a third party. The question of whether to outsource or not is still a hotly debated one. Although the advantages of outsourcing are well documented, organisations are treading more lightly than ever.
We will be looking into what things need to be known to you before you take the plunge to outsource your sales functions to another agency.
What Is Sale Outsourcing?
It is one of the best ways for an organisation to draw in more leads and successful conversions without the need to hire a full-time sale representative. Although taking the decision to outsource will defiantly clear your plate, it could end up harming your growth if not done well.
Things To Looks Out For
- Your Business Model May Or May Not Work
At the top in the list of reasons why you shouldn’t outsource your business development function. If you engage in B2C, B2B2C or B2C2B, there is a high probability that your model will simply not life off.
The reason for this is much because of the product pricing. If the contract value is low, then it won’t be able to sustain the sales representative and account executives when new opportunities and challenges occur.
Other reasons include the short sales cycle and the horizontal pool of prospects. What do I mean by this? When it involves reaching to the masses of people, outbound prospecting is a terrible way to go. You need to hold your cards close to your chest and engage with your target audience directly. You will be able to better communicate your brands vision and passion than any third party out there. You will be able to better understand and invest in the right marketing and advertising strategies!
- Cold Calling On The Way Out
There are quite many agencies that feel that cold calling and email marketing are dead. How wrong they are! The reason for this is the belief that it is an unpleasant and unsavoury way to engage customers, than newer ways of outsource marketing.
Cold calling and email marketing is one of the most effective ways to build an audience of potential prospects. The personal connection and the reach in which you can get your problem solving solution across to your target customers are more prominent. You can engage and build strong rapport with a client, which can then help you help them come up with a solution to their problems.